What does the Danish design landscape look like? Using state of art technologies to visualise public data we will expose emerging patterns in the design industry.

This project is supported by the Erhvervs og Vækstministeriat and facilitated by the Danish Design Center. Here's why you want to participate!.

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PREVIEW: Relations between fields of design

What should design educators understand from real world design practice to facilitate more inter disciplinary learning and create a paradigm shift in design education models?

Data derived from company websites and the State business databases help us understand how companies describe themselves and the services they offer. While some offer a clear relay of co-related design services, some others offer very unique combinations that open up what clients can get out of working with these design companies. As a buyer of design services, clients can see immense possibilities of reaching out to their user groups.

As design educators, you might see new combinations of skills needed to address today’s global challenges. As policy makers you might see a totally new pattern in the startup culture in the region. Multidisciplinary, laterally skilled singular entities make up much of the design scene. And the services they offer adapt and change as they learn new skills and market them.


The diagram is based on data from 264 design companies selected in 2012 by CIID to represent a pool of businesses having their core activity in design. Fields of specialisation for each company was scraped from the internet and validated manually.

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